Full Brand
System
Logo design through to digital rollout — every visual touchpoint for a B2B workflow automation product built from nothing.
Brand Mark
The core wordmark and logo assets — built for digital-first use and adapted across every surface.
Website
The visual language established for the Carnoco website — brand in context, setting the tone for every digital touchpoint that followed.
Website Illustrations
A suite of custom illustrations produced for the Carnoco website — consistent style, product-relevant scenes, and full alignment with the brand's green palette.
Campaign Materials
Print collateral produced for the lead generation campaign — an invitation card personally delivered to Scottish businesses as the campaign's opening move. Flip to see the reverse.
LinkedIn Content
Twelve social posts designed across two months — hover each card to see the strategic intent behind it.
Launch Awareness
Introduced Carnoco's workflow automation to Scottish decision-makers — the campaign's opening move on LinkedIn.
Pain-Point Hook
Targeting businesses still running on spreadsheets — the relatable challenge that opens the conversation.
Social Proof
Highlighting the gap between manual processes and automated outcomes, framed for credibility.
Month 2 Push
Refreshed creative for continued top-of-funnel reach, maintaining brand consistency into July.
Comparison Frame
Manual vs. automated — a direct cost argument aimed at operations-conscious business owners.
Testimonial Format
Social proof in a format built for professional credibility on a B2B platform.
Brand Guidelines
The full guidelines document — colour system, typography rules, logo usage, and application standards. Use the arrows or keyboard to navigate.
Communications & Environments
Email signatures, banner assets, and Microsoft Teams backgrounds — the brand extended into every digital environment the team operates in.
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