New Leaf
Flip & Cure
An educational card game tracing common medicines back to their origins in nature, created as part of a knowledge-testing toolkit. Brand identity, illustrated deck design, photography of the game in use, and a packaging proposal exploring tactile accessibility through debossed botanical illustration.
The Game
A playing card deck that maps common medicines back to their origins in nature — each card carrying information about the plant it is derived from. Designed as part of a toolkit to test and extend knowledge on the subject.
Card Design
Face and back designs across two colourways — each card face reveals where a medicine comes from, while the inside carries further detail on its natural origin. The yellow variant applies the same botanical language to a secondary palette.
In Use
The toolkit photographed in the hands of real users — the game in play, testing how well the system works as an educational experience and how people engage with it.
Packaging Proposal
A proposed packaging direction where the plant associated with each medicine is pressed into the surface through debossing — making the product readable by touch as well as sight, and extending accessibility to blind users. Further development would be needed before a market-ready version.